INDUSTRY:
TYPOGRAPHY
CLIENT:
EDNA
YEAR:
2024
EXPERIENCE :
EDIT
Branding
about.
This project is a fictional concept for a delivery brand of all-purpose recipe ingredients for home cooking.
It followed the brief from @designerbrief (on Instagram): "Plately is a meal preparation kit for those who want to eat well without the stress of grocery shopping, etc. The company delivers fresh food and easy recipes right to your door, so you can prepare something good no matter what day it is."
challenge.
Based on this brief, I created a fresh, fun, and original visual identity.
The idea was to build a universe around a mobile kitchen; hence the traditional tiles, and the modification of the T, to also convey this impression of speed and displacement. Above all, I wanted to give a human, simple, and dynamic aspect to this company, beyond the qualities that are often found.
results.
To successfully carry out this project, I primarily used Illustrator.
This project, although fictional, allowed me to learn how to use Illustrator in a creative and autonomous setting, facing a blank page and a brief - I was mostly used to using it in an execution context.
More to discover
INDUSTRY:
TYPOGRAPHY
CLIENT:
EDNA
YEAR:
2024
EXPERIENCE :
EDIT
Branding
about.
This project is a fictional concept for a delivery brand of all-purpose recipe ingredients for home cooking.
It followed the brief from @designerbrief (on Instagram): "Plately is a meal preparation kit for those who want to eat well without the stress of grocery shopping, etc. The company delivers fresh food and easy recipes right to your door, so you can prepare something good no matter what day it is."
challenge.
From this brief, I built a fresh, fun, and original visual identity.
The idea was to create a universe around a mobile kitchen; hence the traditional tiles, and the modification of the T, to also give this impression of speed and shift. Above all, I wanted to provide, beyond the qualities that are often found, a human, simple, and dynamic aspect to this business.
results.
To successfully carry out this project, I primarily used Illustrator.
This project, although fictional, allowed me to learn how to use Illustrator in a creative and autonomous setting, facing a blank page and a brief - I was mostly used to using it in an execution context.
More to discover
